News

On July 1st 2025, the topic selection meeting for the "China National Brand Revitalization Project" and the "Dialogue with Rising National Brands" program was successfully held in Beijing. Gong Yuan, Chairman of Jingzhou Minkang Biotechnology Co., Ltd., was invited to attend the meeting and successfully secured a spot for the company to be featured in the "Dialogue with Rising National Brands" special program.

Jingzhou Minkang Biotechnology Co., Ltd. was founded in February 2008. As an integrated enterprise engaged in breeding, research and development, production, and sales, the company has long been committed to advancing green and healthy initiatives, aiming to improve the national health index. Its business scope covers medical devices, food, health food, disinfection products, cosmetics, and related products, including technology development, transfer, services, production, and sales. The company's core business focuses on leeches and their derivatives. Leeches are precious animal-derived medicinal materials and are highly effective for promoting blood circulation and resolving stasis. Among them, the leech species Hirudo nipponica contains natural hirudin, which is globally recognized as the most effective natural anticoagulant substance discovered to date.

Jingzhou Minkang Biotechnology Co., Ltd. has been successfully selected for the "China National Brand Revitalization Project." Chairman Gong Yuan will participate in the recording of the special program, engaging in dialogue with the show’s renowned host to share the brand’s founding journey and explore the stories behind the company’s development.

In response to the development opportunities of the "14th Five-Year Plan" and the call to strengthen national brands, the program aims to inspire enterprises with integrated media communication strategies. It selects entrepreneurs who exemplify craftsmanship or innovative capabilities across various industries. By leveraging television media platforms alongside integrated media channels, the program connects online and offline audiences, engages both large and small screens, and provides a comprehensive media solution. This approach fully showcases the stories of Chinese brands, highlighting their continuous innovation in core competitiveness, courage to expand market boundaries, and commitment to inheriting excellent culture and craftsmanship.